Cookie Policy

Last updated: 12 December 2025

This Cookie Policy explains how THE UMJ (theumj.com) uses cookies and similar technologies to operate our website, improve your experience, analyse performance, and support marketing in compliance with UK GDPR and PECR (Privacy and Electronic Communications Regulations).

Website: https://theumj.com

Business name: THE UMJ

Location: United Kingdom

Contact: giftedlight369@gmail.com

Related policies: Terms and Conditions, Privacy Policy, Refund and Return Policy

What are cookies?

Cookies are small text files placed on your device by websites you visit. They help sites remember your actions and preferences so you don’t have to re‑enter information each time. We also use related technologies such as local storage, pixels, and tags.

How we use cookies

We use cookies to:

Make the site work (security, load balancing, session management)

Remember your preferences (region, cookie settings)

Understand site performance and usage (analytics)

Support marketing and measure campaign effectiveness (where consented)

Improve checkout and store functionality (for physical and digital products)

Types of cookies we use

1.1 Strictly necessary cookies

Purpose: Enable core functionality such as page navigation, secure login, shopping cart, payment processing, and fraud prevention.

Legal basis: Legitimate interests and/or necessity to provide a service you requested.

Consent: Not required under PECR, but we still disclose them here.

1.2 Performance and analytics cookies

Purpose: Help us understand how visitors use the site (page views, session duration, errors) so we can improve content and usability.

Legal basis: Consent (UK GDPR).

Examples: Aggregated metrics, A/B testing tools.

1.3 Functionality cookies

Purpose: Remember choices (language, region, cookie preferences) and enhance features like saved baskets.

Legal basis: Consent where not strictly necessary, otherwise legitimate interests.

1.4 Advertising and targeting cookies

Purpose: Deliver relevant ads on our site and other platforms; limit ad frequency; measure campaign performance.

Legal basis: Consent (UK GDPR).

Notes: Consent is required before these cookies run.

Cookies that may be set

The exact cookies depend on your device, region, and which services are active. Typical categories include:

theumj_session / cart cookies: maintain your session and basket

cookie_consent preferences: store your consent state

analytics cookies (e.g., GA4 or privacy‑focused alternatives): page analytics

A/B testing or heatmap tools (if used)

Marketing pixels (e.g., ad platforms) only after consent

We will update this section as our tools change. If you’d like a cookie table, we can provide a current list on request or publish it via the consent banner “Details” link.

Your choices: manage or withdraw consent

Cookie banner: On your first visit (and periodically), you can accept all, reject non‑essential, or customise categories.

Change settings anytime: Use the “Cookie Settings” link in our footer to reopen the banner and update your preferences or withdraw consent.

Browser controls: You can block or delete cookies through your browser settings. Note: blocking essential cookies may break site functionality.

Legal basis and compliance

UK GDPR: We process personal data collected via cookies under consent (Article 6(1)(a)) for non‑essential cookies, and legitimate interests or contract necessity for strictly necessary cookies.

PECR: We request consent before setting cookies that are not strictly necessary.

Data retention: Cookies have varying lifespans. We aim to use retention periods that are proportionate and respect your choices.

Third‑party cookies and international transfers

Third‑party providers may set cookies when their services load (analytics, A/B testing, embedded content, ad networks). These providers may process data outside the UK/EEA; when they do, we seek appropriate safeguards (e.g., UK IDTA/Addendum, SCCs).

We are not responsible for third‑party privacy practices. Please review their policies where applicable.

Children’s data

Our site is intended for users aged 16+ in the UK. We do not knowingly use cookies to profile children.

Updates to this Cookie Policy

We may update this policy to reflect changes in law or our services. Changes take effect when posted with a new “Last updated” date. Significant changes may be highlighted in the banner or on this page.

Questions or requests about cookies and privacy:

Email: giftedlight369@gmail.com

Postal or business address: provided on request

Terms and Conditions: https://theumj.com/terms-and-conditions

Refund and Return Policy: https://theumj.com/refund-policy (or /refund-and-returns)

Quick help

Open Cookie Settings: Use the “Cookie Settings” link in our footer

Opt‑out via browser: See your browser’s Help > Privacy/Cookies section